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Comparing Crisis Management Practices in the Hotel Industry between Initial and Pandemic Stages of COVID-19

Lai, Ka Wai Ivan; Wong, Weng Chou Jose

Comparing Crisis Management Practices in the Hotel Industry between Initial and Pandemic Stages of COVID-19

賴嘉偉;黃穎祚

A Latent Class Segmentation Analysis of Gamblers in a Gambling Destination

Li, Jun (Justin); Bonn, Mark; Kim, Jong-Hyeong

A Latent Class Segmentation Analysis of Gamblers in a Gambling Destination

李軍;Bonn, Mark;Kim, Jong-Hyeong

Experiential Learning for Children at World Heritage Sites: The Joint Moderating Effect of Brand Awareness and Generation of Chinese Family Travelers

Yang, X. Fiona; Lau, M. C. Virginia

Experiential Learning for Children at World Heritage Sites: The Joint Moderating Effect of Brand Awareness and Generation of Chinese Family Travelers

楊曦;劉名珍

Gambling, Drinking and Quality of Life: Evidence from Macao and Australia

Loo, M. Y.,Jasmine; Shi, Yongdong; Pu, Xiaohong

Gambling, Drinking and Quality of Life: Evidence from Macao and Australia

Loo, M. Y.,Jasmine;石永東;蒲小紅

Effect of Management Commitment to Internal Marketing on Employee Work Attitude

To, W. M.; Martin, E. F. Jr.; Yu, T. W.,Billy

Effect of Management Commitment to Internal Marketing on Employee Work Attitude

杜偉明;Martin, E. F. Jr.;余達緯

Multinationals in Hong Kong : Perceptions and Problems in Marketing Consumer Goods

Thomas Pressentin

Consumer Value and Market Segmentation in China

Dicoko, Leonardo Anthony Najarro;António, Nelson José dos Santos

Managing Business in the 1990's - Volume II

Henry Steele;António, Nelson José dos Santos

Managing Business in the 1990's - Volume I

Henry Steele;António, Nelson José dos Santos

Comparing Crisis Management Practices in the Hotel Industry between Initial and Pandemic Stages of COVID-19

Lai, Ka Wai Ivan; Wong, Weng Chou Jose

Purpose – Given the increasing number of travel restrictions, the COVID-19 outbreak has dealt a crippling blow to the hotel industry, and the crisis management practices supporting the industry needs ...

Comparing Crisis Management Practices in the Hotel Industry between Initial and Pandemic Stages of COVID-19

Lai, Ka Wai Ivan; Wong, Weng Chou Jose

A Latent Class Segmentation Analysis of Gamblers in a Gambling Destination

Li, Jun (Justin); Bonn, Mark; Kim, Jong-Hyeong

Gambling plays an important role in attracting tourists to destinations and significantly contributes to local economies through the generation of salaries and employment supported by visitor spending...

A Latent Class Segmentation Analysis of Gamblers in a Gambling Destination

Li, Jun (Justin); Bonn, Mark; Kim, Jong-Hyeong

Experiential Learning for Children at World Heritage Sites: The Joint Moderating Effect of Brand Awareness and Generation of Chinese Family Travelers

Yang, X. Fiona; Lau, M. C. Virginia

Travel is the best education. There has been, however, a paucity of research investigating educational benefits for children that motivate family travelers, in particular for the burgeoning Chinese ma...

Experiential Learning for Children at World Heritage Sites: The Joint Moderating Effect of Brand Awareness and Generation of Chinese Family Travelers

Yang, X. Fiona; Lau, M. C. Virginia

Gambling, Drinking and Quality of Life: Evidence from Macao and Australia

Loo, M. Y.,Jasmine; Shi, Yongdong; Pu, Xiaohong

This study empirically evaluates the predictive effects of gambling urge, erroneous gambling-related cognitions and alcohol consumption on pathological gambling and quality of life among individuals f...

Gambling, Drinking and Quality of Life: Evidence from Macao and Australia

Loo, M. Y.,Jasmine; Shi, Yongdong; Pu, Xiaohong

Effect of Management Commitment to Internal Marketing on Employee Work Attitude

To, W. M.; Martin, E. F. Jr.; Yu, T. W.,Billy

This paper examines the effect of management commitment to internal marketing on employee work attitude through internal marketing practices. The results of structural equation modelling showed that m...

Effect of Management Commitment to Internal Marketing on Employee Work Attitude

To, W. M.; Martin, E. F. Jr.; Yu, T. W.,Billy

Multinationals in Hong Kong : Perceptions and Problems in Marketing Consumer Goods

Thomas Pressentin | Macau Foundation

本書分析了26位管理人員如何以香港為基地，為享譽國際的大型跨國企業擔任市場推廣工作。本書不但為從事市場推廣工作的讀者介紹了有關的背景資料，如業內一些重要的工具；還分享了作者曾進行的一項相關研究成果。在書中，作者描繪了管理人員應如何在本地及國際市場定位，如何覺察到一些典型問題的存在並有效地制定策略性措施以保持既得的優勢，更就這些問題提出了一些切合實際的解决方案，以供從事市場營銷的相關讀者參考。The...

Consumer Value and Market Segmentation in China

Dicoko, Leonardo Anthony Najarro; António, Nelson José dos Santos | Macau Foundation

本書是“管理系列”叢書的第三部作品。該書為中國經濟和瞬息萬變的市場環境提供了許多有效的指導。本書不僅說明了在新興的中國消費者市場中用作細分基礎的良好變量，而且建議使用可操作為利益重要性的個人價值觀。這項探索性研究對於市場經理、特別是那些與中國市場打交道的相關人士具有參考價值。This book is the third series of "Macau Studies in Management"...

Managing Business in the 1990's - Volume II

Henry Steele; Nelson António | Macau Foundation; University of Macau; Centre for International Business Studies

本書收錄了1994年在第一屆華南國際商務研討會（主題為“規劃，開發市場和信息技術支持：1990年代的業務管理”）上由相關專家和學者提交的103篇學術論文。這些論文涵蓋了經濟，會計，金融，銀行，市場營銷，國際業務，人力資源管理等多個主題。在這些論文中，作者們提出了他們在理論和實踐上對業務管理的獨特理解。This publication contains a total of one hundred ...

Managing Business in the 1990's - Volume I

Henry Steele; Nelson António | Macau Foundation; University of Macau; Centre for International Business Studies

本書收錄了1994年在第一屆華南國際商務研討會（主題為“規劃，開發市場和信息技術支持：1990年代的業務管理”）上由相關專家和學者提交的103篇學術論文。這些論文涵蓋了經濟，會計，金融，銀行，市場營銷，國際業務，人力資源管理等多個主題。在這些論文中，作者們提出了他們在理論和實踐上對業務管理的獨特理解。This publication contains a total of one hundred ...

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