Consumer Value and Market Segmentation in China

Consumer Value and Market Segmentation in China
Dicoko, Leonardo Anthony Najarro; António, Nelson José dos Santos
1995.12
$bISBN$b972-8147-53-8
70.0
b000855
中國的消費者價值觀與分格Dicoko, Leonardo Anthony Najarro; António, Nelson José dos Santos
1995.12
$bISBN$b972-8147-53-8
70.0
b000855
中國的消費者價值觀與分格本書是“管理系列”叢書的第三部作品。該書為中國經濟和瞬息萬變的市場環境提供了許多有效的指導。本書不僅說明了在新興的中國消費者市場中用作細分基礎的良好變量,而且建議使用可操作為利益重要性的個人價值觀。這項探索性研究對於市場經理、特別是那些與中國市場打交道的相關人士具有參考價值。
This book is the third series of "Macau Studies in Management". The study provides lots of effective guides to the Chinese economy and fast changing market environment. It illustrates what may be a good variable for use as segmentation basis in the context of an emerging Chinese consumer market, and suggest the use of personal values operationalized as benefit importance. This exploratory study is specially for marketing managers, especially to those who are dealing with Chinese market.