A Latent Class Segmentation Analysis of Gamblers in a Gambling Destination
A Latent Class Segmentation Analysis of Gamblers in a Gambling Destination
Li, Jun (Justin); Bonn, Mark; Kim, Jong-Hyeong
2020
Latent class segmentation analysis; Gambling segmentation; Perceived value; Satisfaction; Repeat visitation
Journal of Destination Marketing & Management, Vol. 16, 2020, 100433
p000174