Álvaro Augusto da Rosa
1999.1
$bISBN$b972-658-112-5
60.0
b000305
透晰管理戰略──五個學派的思想比較自20世紀60年代開始，人們就開始意識到國家之間戰爭的本質上將轉移到經濟領域。從這時起，經濟學家和管理者便開始理解並發展相關概念；有關戰略的書籍和文章數量也開始成倍增長，不同的作者也開始歸屬於不同的學術流派，例如設計學派、規劃學派和定位學派。如此等等。正是在這種背景下，本書向我們展示了戰略概念是如何在交戰領域中首次出現的詳細過程。
This book shows us how the concept of strategy has first emerged in the warring arena and only from the decade of the 60s, people started to realize that the war among countries would be essentially in the realm of economy. Since then, economists and managers began to grasp up the concept and develop it. The number of books and articles on strategy has grown up exponentially, aligning different authors into different school of thoughts, such as the design school, the planning school, the positioning school, and so on.
