Prof. Bob McKercher has been a tourism academic since 1990. Prior to that he worked in the Canadian tourism industry in a variety of advocacy and operational roles. He received his PhD from the University of Melbourne in Australia, a Master's degree from Carleton University in Ottawa, Canada and his undergraduate degree from York University in Toronto, Canada. He has published over 300 scholarly papers and research reports, is the author/co-author of The Business of Nature-based Tourism, Cultural Tourism and Tourism Theories, Concepts and Models. He has also edited a number of other books. Prof McKercher is the Past President of the International Academic for the Study of Tourism; a Fellow of the International Academic for the Study of Tourism; the Council for Australian University Tourism and Hospitality Education and; the International Academy of Culture, Tourism and Hospitality Research.