East Meets West: Tourist Interest in Hybrid Culture at Postcolonial Destinations

摘要

This study allows a better understanding of the multifaceted and richly blended nature of tangible and intangible cultural appeal co-created from both indigenous and Western cultural traditions that tourists seek in postcolonial destinations. It suggests that postcolonial cultural interest depends on tourists’ origin, while the effects of destination constraints on cultural interest and the effect of cultural travel motives on cultural satisfaction are contingent on past travel experience.

Author：Wong, Ip Kin Anthony

中山大學旅遊學院教授

百人計劃領軍人才及博士生導師。黃教授畢業於美國夏威夷大學，曾效力於美國政府及相關酒店與博彩行業，並多次參與由政府或企業資助的科研諮詢項目。此外，黃教授教學研究方向涉獵廣泛，主要科研領域為：娛樂場管理、服務營銷、消費者行為、品牌管理、人力資源管理及組織行為、信息系統、旅遊與酒店管理和研究方法等；主授課程為：酒店管理、會議展覽及活動管理、市場營銷學、服務質量管理、企業戰略、統計學、研究方法論以及信息系統管理。

黃教授有逾80篇學術論文收錄於社會科學核心期刊(SSCI) 中，各期刊的影響因子平均為5.0 (近70篇為Q1區), 主要包括：Journal of Business Research、 Tourism Management、Journal of Travel Research、International Journal of Hospitality、Management、Journal of Hospitality & Tourism Research、Journal of Sustainable Tourism、Journal of Travel & Tourism Marketing、International Journal of Contemporary Hospitality Management、Journal of Service Marketing等。

同時，他也是多份核心刊物的審稿委員，並出任其編輯委員會成員，包括：Journal of Business Research、Journal of Travel Research、Cornell Hospitality Quarterly、International Journal of Contemporary Hospitality Management、Journal of Services Marketing等；他更是International Journal of Hospitality Management的副主編(IF = 6.70)。

黃教授多次榮獲國際學術會議的最佳論文獎，獲第五屆澳門人文社會科學研究優秀成果評獎一等獎（2019年）及國際酒店餐飲教育學會亞太分會與歐洲分會暨國際旅遊與款待三聯會議最佳論文獎（2019年）。截至2020年9月，黃教授的谷歌學術h指數為30，i10指數為60。

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Author：McKercher, Bob

Professor, Tourism School of Business, University of Queensland

Prof. Bob McKercher has been a tourism academic since 1990. Prior to that he worked in the Canadian tourism industry in a variety of advocacy and operational roles. He received his PhD from the University of Melbourne in Australia, a Master's degree from Carleton University in Ottawa, Canada and his undergraduate degree from York University in Toronto, Canada. He has published over 300 scholarly papers and research reports, is the author/co-author of The Business of Nature-based Tourism, Cultural Tourism and Tourism Theories, Concepts and Models. He has also edited a number of other books. Prof McKercher is the Past President of the International Academic for the Study of Tourism; a Fellow of the International Academic for the Study of Tourism; the Council for Australian University Tourism and Hospitality Education and; the International Academy of Culture, Tourism and Hospitality Research.

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Author：Li, Xiangping

澳門旅遊學院助理敎授

Xiangping Li is currently an Assistant Professor at the Macao Institute for Tourism Studies. She earned her Ph.D. in Hospitality and Tourism Management at Virginia Polytechnic Institute and State University, and a Master of Science degree from the University of Hawaii, Manoa. Her research interests include sustainable tourism development, tourist behavior and destination marketing. She has also won multiple government projects as principal investigator or co-investigator.

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