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Experiential Learning for Children at World Heritage Sites: The Joint Moderating Effect of Brand Awareness and Generation of Chinese Family Travelers

Yang, X. Fiona; Lau, M. C. Virginia

Experiential Learning for Children at World Heritage Sites: The Joint Moderating Effect of Brand Awareness and Generation of Chinese Family Travelers

楊曦;劉名珍

Experiential Learning for Children at World Heritage Sites: The Joint Moderating Effect of Brand Awareness and Generation of Chinese Family Travelers

Yang, X. Fiona; Lau, M. C. Virginia

Travel is the best education. There has been, however, a paucity of research investigating educational benefits for children that motivate family travelers, in particular for the burgeoning Chinese ma...

Experiential Learning for Children at World Heritage Sites: The Joint Moderating Effect of Brand Awareness and Generation of Chinese Family Travelers

Yang, X. Fiona; Lau, M. C. Virginia

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